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Sales & Marketing

The Marketing Mix

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Overview

The Marketing Mix consists of creating the right balance of product, place or distribution, promotion, and pricing that will end up producing a satisfactory result. We will examine these main processes that make up marketing activity. The opportunity you are pursuing and the needs and characteristics of the individuals you are going to serve will influence your decision in selecting the right mix. Products can be classified into categories and differentiated from one another to make it easier for the consumer to make a buying decision. We will then discuss the various considerations you need to examine in deciding how your product will get to the final consumer. We will also discuss the various methods of communicating to your target audience about what they can buy, where they can buy it, and for how much. Finally, we will look at ways in which prices can be set and the implications of setting the price.

Videos and Tutorials

Our Diversity and Inclusion training bundle includes microlearning and full video courses that cover many of the topics we see in workplace discussions today. Among the many benefits to completing this bundle, these courses will teach you how to be a more inclusive leader and how to recognize privilege and unconscious bias in the workplace.

SCORM compliant and learner tracking

Many of the SCORM-packaged courses include their own menu structure, learning activities, and accessibility formats. The LMS will capture all your progress and record data to your profile.

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  • Course code
    10308EN
  • Duration
    45 min
  • Course Level
    Beginner
  • Course Fee
    Subscription
  • Category
    Sales & Marketing
  • Language
    English
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